Referenties
Aaker, D.S., & Bruzzone, D.E. (1985). Causes of Irritation in Advertising. Journal of Marketing, 49(2), pp. 47-57.
Aalto, L., Göthlin, N., Korhonen, J., & Ojala, T. (2004). Bluetooth and WAP Push Based Location-Aware Mobile Advertising System. Mobisys ‘04, pp. 49-58.
Abernethy, A.M. (1991). Physical and mechanical avoidance of television commercials: an exploratory study of zipping, zapping and leaving. In Holman, R. (Red.), Proceedings of the American Academy of Advertising (pp. 223-231). New York: The American Academy of Advertising.
Agarwal, R., & Prasad, A. (1998). A conceptual and operational definition of personal innovativeness in the domain of information technology, Inf. Syst. Res. 9(2), pp. 204-215.
Ajzen I. (1988). Attitudes, Personality, and Behavior. Stony Stratford (UK): Open University Press.
Apple (2011). iPad 2. [26.03.2011, Apple: http://www.apple.com/benl/index.html].
Augmented Planet (19.04.2010). Augmented Reality Advertising: a possible future. [14.02.2011, AP: http://www.augmentedplanet.com/2010/04/augmented-reality-advertising-wh…; -much/].
Barnes, S. J., & Scornavacca, E. (2004). Mobile Marketing: the Role of Permission and Acceptance. International Journal of Mobile Communication, 2(2), pp. 128-139.
Barwise, P., & Strong, C. (2002). Permission-based mobile advertising. Journal of Interactive Marketing, 16, pp. 14-24.
Bauer, H., Barnes, S., Reichardt, T., & Neumann, M. (2005). Driving consumer acceptance of mobile Marketing: A theoretical Framework and empirical study. Journal of Electronic Commerce Research, 6(3), pp.181-192.
Bauer, R.A., & Greyser, S.A., (1968). Advertising in American: The Consumer View. Boston, MA: Harvard University.
Blanco, C.F., Blasco, M.G., & Azorín, I.I. (2010). Entertainment and Informativeness as Precursory Factors of Successful Mobile Advertising Messages. Communications of the IBIMA, 2010. pp.1-11.
Castells, M., Fernandez-Ardevol, M., Qiu, J.L., & Sey, A. (2007). Mobile communication and society: A global perspective. Cambridge, Massachusettes (USA): MIT Press.
Chen, P-T., Hsieh, H-P., Cheng, J-Z., & Lin, Y-S. (2009). Broadband Mobile Advertisement: What are the Right Ingredients and Attributes for Mobile Subscribers. PICMET 2009 Proceedings, August 2-6, Portland, Oregon USA, pp. 625-632.
Choi, Y.K., Hwang, J-S., & McMillan S.J. (2008). Gearing up for mobile advertising: A cross cultural examination of key factors that drive mobile messages home to consumers. Psychology & Marketing, 25, pp. 756-768.
Cinogly, M. (2007). Focusgroup methodology. Dogu Anadolu Bölgesi Arastırmaları. pp. 96-99.
Coursaris, C.K., Sung, J., & Swierenga, S.J. (2010). Effects of Message Characteristics, Age, and Gender on Perceptions of Mobile Advertising - An Empirical Investigation among College Students. Ninth International Conference on Mobile Business/ Ninth Global Mobility Roundtable, pp. 198-205.
Culnan, M.J. (1995). Consumer awareness of name removal procedures: implication for direct marketing. Journal of Interactive Marketing, 9, pp. 10-19.
Dataxis Intelligence (04.03.2010). Mobile Phone Subscriber Penetration Rate in Europe. [02.02.2011, Dataxis Intelligence: http://www.slideshare.net/aslabinck/mobile-advertising-5247635].
Davis, F.D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 13, pp. 319-340.
De Standaard (12.03.2011). Bijna één Belg op de vijf heeft smartphone. [19.03.2011, De Standaard: http://standaard.be/artikel/detail.aspx?artikelid=N237EDME].
Dickinger, A., & Kleijnen, M. (2008). Coupons going wireless: determinants of consumer intentions to redeem mobile coupons. Journal of Interactive Marketing, 22, pp. 23-39.
Dobele, A., Toleman, D., & Beverland, M. (2005). Controlled infection! Spreading the brand message through viral marketing. Business Horizons, 48, pp. 143-149.
Dyson, J.W., Godwin, P.H.B., & Hazelwood, L.A. (1976). Group composition, leadership, orientation and decisional outcomes. Small Group Behavior, 7, pp. 114-128.
Edwards, M., Li, H., & Lee, J-H. (2002). Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads. Journal of Advertising, 31, pp. 83-95.
Fang, X., Chan, S., Brzezinski, J., & Xu, S. (2006). Moderating Effects of Task Type on Wireless Technology Acceptance. Journal of Management Information Systems, 22(3), p. 123.
FOD Economie (z.d.). Soft opt-in regime in België. [14.02.2011, FOD Economie: http://www.e-privacy.be/optin.html].
Gauzente, C. (2007). Mobile marketing: a qualitative and quantitative exploratory study of consumers' perceptions, 7th Congress for Marketing Trends.
Gauzente, C. (2008). Attitude toward M-Advertising, Perceived intrusiveness, Perceived Ad-Clutter and Behavorial Consequences: A Preliminary Study. Database and Expert Systems Application Dexa '08. pp. 461-464.
Godin, S. (1999). Permission Marketing: Turning Strangers into Friends, and Friends into Customers, Simon and Schuster Publishing Company, NewYork, NY.
Godin, S. (2001). Unleashing the Idea Virus. New York: Hyperion.
Hanley, M., Becker, M., & Martinsen, J. (2006). Factors Influencing Mobile Advertising Acceptance: Will Incentives Motivate College Students to Accept Mobile Advertisements? International Journal of Mobile Marketing, 1(1), pp. 50-58
Hanley, M., & Becker, M. (2008). Cell Phone Usage and Advertising Acceptance Among College Students: A Four-Year Analysis. International Journal of Mobile Marketing, 3(1), pp. 67-80.
HLN (26.11.2010). Test Aankoop: Mobiel internet laat nog te wensen over. [20.03.2011, HLN: http://www.hln.be/hln/nl/4124/Multimedia/article/detail/1187995/2010/11…; -Mobiel-internet-laat-nog-te-wensen-over.dhtml].
IAB (2011). IAB Europe Investigation Report: Mobile Consumer Insights 2011. [08.11.2010, IAB: http://www.iab-belgium.be/knowledgecenter/nl/research.aspx?kid=9514].
Jeong, N., Yoo, Y., & Heo, T-J. (2009). Moderating effect of personal innovativeness on mobile-RFID services: Based on Warshaw's purchase intention model. Technological Forecasting & Social Change, 76, pp. 154-164.
Junglas, I.A., Johnson, N.A., & Spitzmüller, C. (2008). Personality traits and concern for privacy: An empirical study in the context of location-based services. European Journal of Information Systems 17, pp.387-402.
Kahneman, D. (1973). Attention and Effort. Englewood Cliffs, NJ: Prentice-Hall.
Ketelaar, P., Hentenaar, F., & Kooter, M. (2011). Groepen In Focus: Focusgroeponderzoek in toegepast onderzoek. (in press) Nijmegen: Uitgeverij Boon.
Kleijnen, M., de Ruyter, K., & Wetzels, M. (2007). An assessment of value creation in mobile service delivery and the moderating role of time consciousness. Journal of Retailing, 83(1), pp. 33-46.
Krueger, R.A., & Casey, M.A. (2009). Focus groups: A practical guide for applied research. Thousand Oaks, CA: Sage.
Laszlo, J. (2009). The New Unwired World: An IAB Status Report on Mobile Advertising. Journal of Advertising Research. pp. 27-43.
Li, H., Edwards, M., & Lee, J-H. (2002). Measuring the intrusiveness of advertisements: Scale development and validation. Journal of Advertising, 31, pp. 37-47.
Lichtenstein, D.R., Netemeyer, G.R., & Burton, S. (1990). Distinguishing coupon proneness from value consciousness: an acquisition-transaction utility theory perspective. Journal of Marketing, 54, pp. 54-67.
Looney, H.F., & Seiler, M. (2003). Invitation marketing: Using customer preferences to overcome ad avoidance. Outlook Point of View, (september), z.p.
Mackenzie, S.B., & Lutz, R.J. (1989). An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context. Journal of Marketing, 53(2), pp. 48-65.
Malhotra, N.K., Kim S.S., & Agarwal, J. (2004). Internet users' information privacy concerns (iuipc): the construct, the scale, and a causal model. Information Systems Research 15(4), 336–355.
Marez, L., Vyncke, P., Berte, K., Schuurman, D., & De Moor, K. (2007). Adopter segments, adoption determinants and mobile marketing. Journal of Targeting, Measurement and Analysis for Marketing, 16(1), pp. 78-96.
Marguillier, S. (19.02.2011). Augmented reality in Belgische reclame. [02.03.2011, Supo: http://www.supo.be/artikel/3005/Augmented_reality_in_Belgische_reclame].
Mehta, A. (2000). Advertising attitudes and advertising effectiveness. Journal of Advertising Research, 40(3), 67-71.
Meijboom, G. (28.04.2011). Smartphone gebruiker wil controle over mobiele privé-data. [10.05.2011, TRUSTe: http://nieuwemedia.blog.nl/nieuws-en-achtergrond/2011/04/28/smartphone-…; -wil- controle-over-mobiele-prive-data].
Milne, G. R. & Gordon, M.E. (1993). Direct Mail Privacy-Efficiency Tradeoffs Within An Implied Social Contract Framework. Journal of Public Policy and Marketing, 12(2), pp. 206-215.
Mittal, B. (1994). Public assessment of TV advertising: faint praise and harsh criticism. Journal of Advertising Research, 34, pp. 35-53.
MMA. (2008). Mobile Marketing Association Glossary. [02.02.2011, MMA: http://mmaglobal.com/wiki/mma-glossary].
Muk, A. (2007). Consumers’ intentions to opt in to SMS advertising: A cross-national study of young Americans and Koreans. International Journal of Advertising, 26(2), pp. 177-198.
Okazaki, S. (2004). How do Japanese consumers perceive wireless ads? A multivariate analysis. International Journal of Advertising, 23(4), pp. 429-454.
Okazaki, S. (2006). What do we know about mobile Internet adopters? A cluster analysis. Information & Management, 43(2), pp. 127-141.
Pachoulakis, I. (2005). Balancing Push- and Pull-Based M-Marketing with Multimedia Wearable Sets. In: New Technologies and Marketing Conference, Ierapetra, Kreta, 19-20 Mei, 2005.
Pavlou, P.A., & Stewart, D.W. (2000). Measuring the effects and effectiveness of interactive advertising: A research agenda. Journal of Interactive Advertising, 1, pp. 1-27.
Pedersen, E.P. (2005). Adoption of mobile internet services: an exploratory study of mobile commerce early adopters. Journal of Organizational Computing and Electronic Commerce, 15, pp. 203-222.
Phelps, J.E., D’Souza, G., & Nowak, G.J. (2001). Antecedents and consequences of consumer privacy concerns: an empirical investigation. Journal of Interactive Marketing, 15, pp. 2-17.
Rao, B., & Minakakis, L. (2003). Evolution of Mobile Location-based Services: Utilizing User Location as as Key Determinant of Information Requirement Needs. Communications of the ACM December, 46(12), pp. 61-65.
Rohm, A.J., & Sultan, F. (2006). An Exploratory Cross-Market Study of Mobile Marketing Acceptance. International Journal of Mobile Marketing, 1(1), pp. 4-12.
Salancik, G.R., & Pfeffer, J. (1978). A social information processing approach to job attitudes and task design. Administrative Science Quarterly, 23, pp. 224-253.
Sarabdeen, J. (2008). Privacy and Mobile Marketing. Telecommunications and Informatics. pp. 76-81.
Scharl, A., Dickinger, A., & Murphy, J. (2005). Diffusion and success factors of mobile marketing. Electronic Commerce Research and Applications, 4, pp. 159-173.
Schmitt, G. (13.05.2009). Mobile Marketing: Is 'App-vertising' the Answer? [02.02.2011, AdvertisingAge: http://adage.com/digitalnext/post?article_id=136622].
Skynet (2011). Home. [26.03.2011, Skynet: http://m.skynet.be].
Soroa-Koury, S., & Yang, K. C. C. (2010). Factors affecting consumers’ responses to mobile advertising from a social norm theoretical perspective. Telematics and Informatics, 27, pp. 103-113.
Speck, P.S., & Elliot, M.T. (1997). Predictors of Advertising Avoidance in Print and Broadcast Media. Journal of Advertising, 26(3), pp. 61-76.
Stone, E. F., & Stone, D. L. (1990). Privacy in Organizations: Theoretical Issues, Research Findings, and Protection Mechanisms. Research in Personnel and Human Resources Management, 8(3), pp. 349-411.
Strother, N. (10.03.2010). Mobile Marketing Strategies. [08.11.2010, Abiresearch: http://www.abiresearch.com/mobile_marketing.jsp].
Swaminathan, S., & Bawa, K. (2005). Category-specific coupon proneness: The impact of individual characteristics and category-specific variables. Journal of Retailing, 81, pp. 205-214.
Taezoon, P., Shenoy, R., & Salvendy, G. (2008). Effective advertising on mobile phones: a literature review and presentation of results from 53 case studies. Behaviour & Information Technology, 27(5), pp. 355-373.
Tähtinen, J. (2006). Mobile Advertising or Mobile Marketing. A Need for a New Concept. In: Frontiers of e-Business Research 2005, Conference Proceedings of eBRF 2005, pp. 152-164.
The Nielsen Company (2009). Global Advertising: Consumers Trust Real Friends and Virtual Strangers the Most. [20.03.2011, TNC: http://blog.nielsen.com/nielsenwire/consumer/global-advertising …; consumers-trust-real-friends-and-virtual-strangers-the-most].
Trabelsi, I., & Ben Rached, K.S., (2010). Teenagers Reaction towards Mobile Advertising: Role of "Permission Marketing" Concept. Journal of Mobile Technologies, Knowledge and Society, 2010, pp.1-15.
Tsang, M.M., Ho, S-C., & Liang, T-P. (2004). Consumer Attitudes Toward Mobile Advertising: An Empirical Study. International Journal of Electronic Commerce, 8, pp. 65-78.
Unni, R., & Harmon, R. (2007). Perceived effectiveness of push vs. pull mobile location-based advertising. Journal of Interactive Advertising, 7(2), pp. 28‐40.
Van der Goot, M. (2009). Dissertatie: Television viewing in the lives of older adults. Nijmegen: Radboud Universiteit Nijmegen.
Van Doorn, M. (2009). Digitale coupon: retailbreed nog niet voor morgen? In-direct, Oktober, pp. 7-9.
Varnali, K., Toker, A., & Yilmaz, C. (2009). A Consumer Centric Model For Mobile Marketing. American Society of Business and Behavioral Sciences: Proceedings of the 12th International Conference, pp. 100-114.
Wais, J.S. & Clemons, E.K. (2008). Understanding and implementing mobile social advertising. International Journal of Mobile Marketing, 3(1), pp. 12-18.
Wehmeyer, K. (2007). Mobile Ad Intrusiveness - The Effects of Message Type and Situation. eMergence: Merging and Emerging Technologies, Processes, and Institutions, 6, pp. 1-18.
Xu, H., & Gupta, S. (2009). The effects of privacy concerns and personal innovativeness on potential and experienced customers’ adoption of location-based services. Electron Markets,19, pp. 137-149.
Xu, H., Oh, L-B., & Teo, H-H. (2009). Perceived effectiveness of text vs. multimedia Location-Based Advertising messaging. International Journal of Mobile Communications, 17(2), pp. 154-177.
Yu, J., & Cude, B. (2009). “Hello, Mrs. Sarah Jones! We recommend this product!” Consumers’ perceptions about personalized advertising: comparisons across advertisements delivered via three different types of media. International Journal of Consumer Studies, 33, pp. 503-514.