Brown, J., Broderick, A. & Lee, N. (2007). Word of mouth communication within online communities: conceptualizing the online social network. Journal of interactive marketing, 21(3), 2-20.
Bronner, F. & de Hoog, R. (2010). Consumer-generated versus marketer-generated websites in consumer decision making. The market research society, 52(2), 231-248.
Chang, C. & Chin, Y. (2010). The impact of recommendation sources on online purchase intentions: the moderating effects of gender en perceived risk. World academy of science, engeneering and technology.
Chatterjee, P. (2001). Online reviews: do consumers use them? Advances in consumer research, 28, 129-133.
Cheung, C.M.K & Thadani, D.R. (2010). The effectiveness of electronic word-of-mouth communication: a literature analysis.
Cheung, M.S., Luo, C., Sia, C.L. & Chen, H. (2009). Credibility of electronic word-of-mouth: informational and normative determinants of online consumer recommendations. International journal of electronic commerce, 13(4), 9-38.
Chevalier, J. & Mayzlin, D. (Augustus 2006). The effect of word of mouth on sales: online book reviews. Journal of marketing research, 345-354.
Clare, C. Receiver perspectives of the determinants that influence eWOM adaptation: an exploratory study. 1-15
Dahholkar, P.A. (2006). Factors influencing consumer choice of a ‘rating website’: an experimental investigation of an online interactive decision aid. Journal of marketing theory and practice, 14(4), 259-273.
Delporte, J. M. (2012). Barometer van de informatiemaatschappij. Opgehaald van (http://economie.fgov.be/nl/binaries/Barometer_informatiemaatschappij_20…)
Doh, S. & Hwang, J. (2009). How consumers evaluate eWOM messages. Cyber Psychology and behaviour, 12(2), 193-197.
Greer, J. D. (2003). Evaluating the credibility of online information: A test of source and advertising influence. Mass communication & society, 6(1), 11-28.
Henning-Thurau, T. (2004). Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? Journal of interactive marketing, 18(1), 38-52.
Hu, M. & Li, B. (2004). Mining and summarizing customer reviews.
HUB. (2012). Richtlijnen masterproef academiejaar 2012-2013 [PDF]. Opgehaald van Hubwise.
InSites Consulting. (2012). Social Media around the world. Opgehaald van (http://www.slideshare.net/InSitesConsulting/social-media-around-the-wor…)
Janssens, W., Wijnen, K., De pelsmacker, P., & Van Kenhove, P. (2008). Marketing research with SPSS. Harlow: Pearson Education.
Jacques, A. & Walravens, H. (2007). Marktonderzoek, hoe pak je het zelf aan? Mechelen: Wolters Plantyn.
Kotler, P. (2006). Principes van Marketing (4de ed.). Amsterdam: Pearson Education.
Lee, M. & Youn, S. (2009). Electronic word of mouth: how eWOM platforms influence consumer product judgement. International journal of advertising, 28(3), 473-499.
Litvin, S. W., Goldsmith, R. E., & Pan, B. (2008). Electronic word-of-mouth in hospitality and tourism management. Tourism management, 29(3), 458-468.
Liu, Y., Jin, J., Ji, P., Harding, J.A. & Fung, R.Y.K. (2013). Identifying helpful online reviews: A product designer’s perspective. Computer-Aided Design, 45, 180-194.
Malhotra, N.K. (1982). Information load and consumer decision making. Journal of consumer research, 8, 419-430.
Min, H. & Park, J.C. (2012). Identifying helpful reviews based on customer’s mentions about experiences. Expert systems with applications, 39, 11830-11838
Mortelmans, D. (2009). Handboek kwalitatieve onderzoeksmethoden (2e ed.). Leuven: Acco.
Mudambi, S. & Schuff, D. (Maart 2010). What makes a helpful online review? A study of customer reviews on amazon.com. MIS Quarterly, 34(1), 185-200.
Park, D.H. & Kim, S. (2008). The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews. Electronic commerce research and applications, 7, 399-410.
Peng, H., Nicholas, L., & Sabayasachi, M. (Maart 2009). Searching for experience of the web: an empirical examination of consumer behaviour for search and experience goods. Journal of marketing, 55-69.
Racherla, P. & Friske, W. (2012). Perceived ‘usefulness’ of online consumer reviews: An exploratory investigation across three services categories. Electronic commerce research and applications, 11, 548-559.
Rao, A.R. & Monroe, K.B. (Augustus 1989). The effect of Price, Brand Name, and Store Name on Buyers’ Perceptions of Product Quality: An Integrative Review. Journal of Marketing Research, 351-357.
Saunders, M., Lewis,P. & Thornhill, A. (2010). Methoden en technieken van onderzoek (vierde editie). Amsterdam: Pearson Education Benelux.
Schlosser, A. (2011). Can including pros en cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments. Journal of consumer psychology, 21, 226-239.
Solomon, M. R. (2011). Consumer behavior buying, having and being (negende editie). Harlow: Pearson Education.
Sweeney, J.C., Soutar, G.N. & Mazzarol, T. (2008). Factors influencing word of mouth effectiveness: receiver perspectives. European Journal of Marketing, 42(3/4), 344-364.
Sweeney, J.C., Soutar, G.N. & Mazzarol, T. (2012). Word of mouth: measuring the power of individual messages. European Journal of Marketing, 46(1/2), 237-257.
Turney, P.D. (2002). Thumbs up or thumbs down? Semantic orientation applied to unsupervised classification of reviews. 417-424.
Van den Heuvel, T., Post, J.H.C., & Verbeek, A.L.M. (1991). Basisboek Marketing (2e ed.). Groningen: Wolters-Noordhoff.
Xinxin, L. & Lorin, H. (December 2008). Self selection and information role of online product reviews. Information systems research, 19(4), 456-474.
Xinxin, L. & Lorin, H. (December 2010). Price effects in online product reviews: an analytical model and empirical analysis. MIS Quarterly, 34(4), 809-831.
Yap, K.B., Soetar, B. & Sweeney, J.C. (2012). The relationship between electronic word-of-mouth motivations and message characteristic: The sender’s perspective. Australasian Marketing Journal, 21, 66-74.